Innovation

Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation.

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Performance

Performance

Performance means different things to different people. Some view the world-class fuel efficiency of Ecopia as a performance benchmark. For others, performance is defined by the comfortable ride and all-season versatility found in Turanza or Alenza for CUVs/SUVs. or the people who matter tire safety, they will be interested in DRIVEGUARD or PLAYZ, the former one can keep going on a flat and the latter can increase "driving stability" and decrease driving burden. For the enthusiast crowd, it's all about tires that perform equally well in hairpin turns or straight-aways, like the legendary POTENZA. No matter how you define performance, Bridgestone has a tire engineered to perform its best when you need it most.

Peace of Mind

 

Peace of Mind

Road conditions can be unpredictable, which is why your peace of mind is our top priority. For example, our Run-Flat Technology tyres allow you to drive up to 80 kilometres at 80km/h after a puncture.  The main feature of PLAYZ can increase "driving stability" and decrease driving burden.

Quality

 

Quality

Whether you need the versatility of Dueler, the fuel-efficiency of Ecopia, the smooth, quiet ride of Turanza or the high-performance thrills of Potenza or the reliability of Techno and afforadability of Dayton, we stand behind our products with some of the best quality assurance in the industry.