Sustainability

To help ensure a healthy environment for future generations to enjoy, we’re continually working toward a sustainable society with our customers, partners and communities.

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One Team One Planet

 

OUR WAY TO SERVE

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.

1. MOBILITY

To accelerate sustainable mobility innovations through advancedtechnologies and solutions.Through innovative technology, the Bridgestone Groupis committed to easier, safer, smoother and seamless mobility for our society and customers.

  • Accessible mobility
    Making smooth and seamless mobility available.
  • Smart mobility
    Utilizing unique technologies to improve the way people/goods move.
  • Safe transportation
    Utilizing unique technologies to enhance safe mobility.

 

2. PEOPLE

Employ our strengths to support our communities and enhance theway people live, learn and work.

  • Contributing to a safer society
    Building safer communities through services, products, and company and individual initiatives.
  • Accessible and inclusive education
    Expanding e ducation and training opportunities in order to develop job and life skills.
  • Promoting healthier communities
    Promoting access to the resources people need to lead healthier lives.

 

3. ENVIRONMENT

To help ensure a healthy environment for current and future generations…

  • In harmony with nature
    To contribute to biodiversity through habitat enhancement, and through environmental education and research.
  • Value natural resources
    To continually improve natural resource conservation through operational improvements and product design.
  • Reduce CO2 emissions
    To continually reduce emissions of Greenhouse Gases, including CO2 from our products complete life cycle.
Rethink Green

 

Rethink Green

Changing the way we think about and work within our environment requires a team effort. Our One Team, One Planet initiative ensures that we’re committed to doing our part. Whether it’s assisting local communities through our annual CSR activity or improving the fuel efficiency of our tyres, we’re constantly seeking ways to help ensure a healthy environment for current and future generations. 

Guayule - A New Source for Natural Rubber

 

Guayule: A New Source for Natural Rubber

Bridgestone is leading the charge for alternative and renewable sources for natural rubber. We’re currently exploring uses for the guayule shrub, which has qualities almost identical to those of natural rubber, making it a potentially valuable source for tyre-grade rubber in commercial applications. Through this innovative project and others like it, we’re moving closer to achieving our long-term vision of manufacturing products from raw materials that are fully renewable and sustainable by 2050.